June 2022

Famous Brands

Alexander Duys CFA,CAIA

Famous Brands who owns several well-known brands (Steers; Wimpy and Mugg n Bean) is a vertically integrated company with more than 2800 stores with operations in three continents. Famous Brands operates a franchised, master licence and company owned stores model which is supported by manufacturing, and logistics.

Famous Brands is a company that is poorly covered by the South African institutional and sell side analysts. The lack of institutional interest causes inefficient price discovery but allows nimble asset managers like Umthombo Wealth to build meaningful positions for our client portfolios.


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